Povidone K30 — multifunctional polymer for hydration, clarity, and formula stability in modern cosmetics
Povidone K30 (Polyvinylpyrrolidone or PVP) is a highly adaptable, water-soluble polymer widely used in skincare, pharmaceutical, and personal care products. Known for its clear film-forming ability, excellent solubility in both water and alcohol, and compatibility with a wide range of active ingredients, Povidone K30 plays a key role in the development of lightweight, transparent, and stable formulations.
This polymer enhances texture, boosts moisture retention, improves ingredient dispersion, and increases the viscosity of water-based systems — all without heaviness or tackiness. It is particularly valuable in products where transparency, smooth application, and alcohol compatibility are essential, such as sprays, gels, and hydroalcoholic serums.
Common uses of Povidone K30
Povidone K30 is used in:
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hydrating facial gels and mists
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alcohol-based hand sanitizers and cooling sprays
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styling gels and lightweight hair fixatives
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brow and lash styling products
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liquid cosmetics: tints, liners, mascaras
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dermal patches, wound care gels, and medical carriers
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oral care and pharmaceutical suspensions
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veterinary formulas and active delivery systems
Its ability to create flexible, breathable films makes it an ideal carrier for active ingredients, extending their presence on the skin or hair while enhancing performance.
Example formula: Cooling skin mist with Povidone K30
Povidone K30 — 1.5 g
Peppermint hydrosol — 40 ml
Niacinamide — 4 g
Glycerin — 3 g
Cucumber extract — 2 g
Panthenol — 1 g
Low-MW hyaluronic acid — 0.2 g
Dermosoft OMP — 1 g
Distilled water — up to 100 ml
Dissolve Povidone K30 in the hydrosol, then gradually add remaining ingredients. The finished product is a clear, fast-absorbing mist that forms a soft, breathable layer on the skin, delivering moisture and freshness without stickiness.
Conclusion
Povidone K30 is a high-performance polymer that offers clarity, structural support, and multifunctional benefits in both cosmetic and pharmaceutical formulations. It enhances skin feel, improves ingredient stability, and supports clean, light textures in modern personal care products. Trusted in labs and production worldwide, Povidone K30 remains an essential tool for formulators seeking elegant and efficient solutions.
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