Povidone K30 — water-soluble polymer for enhanced stability, texture, and active delivery in cosmetics
Povidone K30 (Polyvinylpyrrolidone, abbreviated as PVP) is a pharmaceutical-grade polymer widely appreciated in cosmetic, medical, and hygienic formulations. It is fully soluble in water and alcohol, making it a go-to ingredient for transparent systems, alcohol-based sprays, lightweight gels, and fast-absorbing serums. Its function goes beyond mere thickening — PVP stabilizes emulsions, helps retain moisture, forms breathable films, and improves the skin feel of any formulation.
This polymer has no scent or color, does not interact with sensitive actives like niacinamide or hyaluronic acid, and ensures even distribution of bioavailable ingredients. Its versatility makes it suitable for products across skincare, personal hygiene, pharmaceuticals, and veterinary care.
Application fields of Povidone K30
PVP K30 is ideal for:
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transparent facial mists and alcohol-based sprays
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brow and lash sculpting gels
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lightweight hair styling gels and fixatives
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eye drops and dermatological gels
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antiseptic and soothing hand care
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serums for acne-prone or oily skin
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tinted cosmetics, glosses, and film-forming makeup
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veterinary eye or ear solutions and grooming products
Its high binding affinity and film-forming nature make it an excellent base for delivering active ingredients with prolonged effect and superior skin compatibility.
Sample formula: Lightweight gel serum with PVP
Povidone K30 — 1.5 g
Chamomile hydrosol — 35 ml
Niacinamide — 4 g
Glycerin — 3 g
Hyaluronic acid (low molecular weight) — 0.2 g
Cucumber extract — 2 g
Panthenol — 1 g
Dermosoft OMP — 1 g
Purified water — to 100 ml
Disperse PVP into the hydrosol and blend gently. Add actives and preservative. The finished serum is light, non-sticky, transparent, and leaves a fresh, hydrated skin finish.
Final thoughts
Povidone K30 is a multifunctional ingredient that combines performance, safety, and ease of formulation. It improves product aesthetics, prolongs activity on the skin, and supports the formulation of modern clean cosmetics. Whether in personal care, medical products, or wellness formulations, it is a staple for formulators looking for stability, elegance, and efficiency.
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