Povidone K30 — multifunctional water-soluble polymer for cosmetic and pharmaceutical formulations
Povidone K30 (also known as Polyvinylpyrrolidone or PVP) is a versatile synthetic polymer widely used in modern cosmetics, personal care, and medical products. Renowned for its excellent solubility in both water and alcohol, it functions as a film-former, binder, viscosity modifier, stabilizer, and dispersing agent. Its high compatibility with actives, pH flexibility, and clear finish make it ideal for advanced formulations that require precision, clarity, and performance.
Povidone K30 is non-toxic, non-sensitizing, and works effectively at low concentrations. It forms transparent, breathable films that improve the texture, adherence, and stability of serums, gels, and sprays. It is especially effective in hydroalcoholic systems, making it a go-to ingredient in sanitizers, tonics, and medical solutions.
Applications of Povidone K30
This polymer is used in:
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moisturizing gels, serums, and facial mists
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alcohol-based sanitizers and antiseptic sprays
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hairstyling gels, mousses, and setting sprays
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mascara, eyeliner, and brow fixatives
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wound care gels, transdermal patches, and suspensions
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oral tablets, syrups, and pharmaceutical binders
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veterinary and pet care solutions
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transparent skincare and active delivery systems
Povidone K30 improves product stability, extends shelf life, enhances spreadability, and helps maintain homogeneity in complex emulsions or suspensions.
Sample formula: Refreshing hydrating gel with Povidone K30
Povidone K30 — 2 g
Melissa hydrosol — 40 ml
Niacinamide — 4 g
Plant-derived glycerin — 3 g
Panthenol — 1 g
Green tea extract — 2 g
L-MW hyaluronic acid — 0.2 g
Dermosoft OMP preservative — 1 g
Purified water — up to 100 ml
Dissolve Povidone K30 in the hydrosol, then slowly add other ingredients while mixing. The resulting gel is lightweight, non-sticky, and forms a breathable moisturizing layer that leaves the skin fresh and supple.
Conclusion
Povidone K30 is a high-performance polymer used across multiple industries for its functional versatility and cosmetic elegance. It enhances texture, boosts hydration, and stabilizes formulations in skincare, makeup, haircare, and pharmaceutical products. Its excellent safety profile and ability to perform under a wide pH range make it a valuable addition to both professional and consumer-grade formulas.
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